Description:
"Overall, we added 21,841 new farmers this quarter to our Yetagon farm services platform—slightly below
our target of 22,954. Our farm credit services and irrigation products saw strong y/y growth, but our agronomy
services missed our targets largely due to the slower than expected roll-out of our new revenue-generating soil
testing service. Our growth target this year is 82,000 new customers. Year to date, we’ve added 37,097
new farmers to a growing active user base of 214,215 farm customers. Our operating model is shifting to us
organizing more around our customer facing services and less on our separate business units.
Current Farm Services Offered:
+ Quality Seeds and Precision Planting: Rice seed cleaning services have been our most popular agronomy
service over the past several years. In many of the villages where we have introduced this technique, we’ve
achieved over 50 percent adoption within several seasons—a very high rate for a new innovation. Farmers are
typically able to achieve yield increases of 20-30 baskets per acre, which translates to yield improvement of
10 percent. Over the past three years we’ve been able to increase rice yields on over 430,000 acres.
+ Soil Health (testing) and Nutrient Management Services: During this quarter, we formally launched a new
Soil Testing service that provides plot-specific and actionable fertilizer recommendations before the planting
season to help rice farmers improve fertilizer efficiency and increase crop yields. We sold 1,516 tests to farmers
in Myanmar’s lowland Delta region. This was well below our target of 2,530 tests. Demand appears to be strong,
but internally the complexity of providing the new service slowed down the roll-out. We’re confident these
problems can be solved quickly and will expand the testing service to the upland Dry Zone region in Q3. For our
more general fertilizer application recommendations delivered through village meetings, we achieved 6,524
rice farmer adopters..."
Source/publisher:
Proximity Designs
Date of Publication:
2018-12-31
Date of entry:
2019-08-04
Grouping:
- Individual Documents
Category:
Countries:
Myanmar
Language:
English
Local URL:
Format:
pdf
Size:
769.7 KB
Resource Type:
text
Text quality:
- Good