"Protected Areas are important tools for biodiversity conservation and sustainable development. Myanmar possesses 39 protected areas and 21 of these areas are declared as ecotourism sites. The study area, Lawkananda Wildlife Sanctuary is a designated ecotourism site and is strategically located on the bank of Ayeyarwady River and in Bagan Area. The main objective of the study is to identify and evaluate the economic benefits of study area in term of non-consumptive values. Willingness-to-pay for park’s entrance fee is analyzed by Contingent Valuation Method. Return-to-Zero Regression method is used to explore the influence characteristics on willingness-to-pay. The Spatial Statistics tools are applied to predict the existence-value of study park. The main findings are (i) the park has consumer surplus for entrance fee, (ii) the most influenced characteristics of visits on willingness-to-pay is Research Purpose, and (iii) the park is situated as the key dominant habitat hot spot. The researcher believes that this contribution will value to various stakeholders.....ACKNOWLEDGEMENTS: Firstly, I am most gratitude to Professor Dr. Khin Naing Oo, Rector of Yangon University of Economics, and Professor Dr. Tun Aung, Pro-Rector of Yangon University of Economics for their kindly permission to conduct this study and to submit this paper. I am really thankful to Professor Dr. Thida Kyu, Director of Development Studies Programme, Yangon University of Economics for her keen interest and support to carry out my study. I express my heartfelt thanks to Professor Dr. Ni Lar Myint Htoo, Professor from Department of Economics, Yangon University of Economics, for her guidance throughout the study. This study could not be undertaken without support and encouragements of my supervisor, Dr. Kalya Kyaing (Consultant – National Specialist on Economics, Asia Development Bank). Thus, I would like to convey my deepest gratitude to her. Then I would like to extend my sincere thanks to Daw Win Min Than (Retired Lecturer) and Dr. Naw Htee Mue Loe Htoo (Lecturer from Department of Economics, Yangon University of Economics) for their enthusiastic teaching and knowledge sharing on Environmental and Natural Resource Economics. I would like to express my special thanks to all professors, associated professors and lecturers for imparting of a great variety of knowledge and concepts of development during the study period of two years under EMDevS Programme. Finally, I would like to express my thanks to all library staffs from Yangon University of Economics. I also offer my thanks to U Shwe Htay Aung (Warden of Lawkananda Wildlife Sanctuary) and Daw Kay Khine Oo (Assistant Lecturer, Yezin Agriculture University), who helped me to obtain required data and satellite images. I would like to appreciate to Professor Dr. Win Tint (Retired Pro-Rector of Taungoo University), Professor Dr. Win Maung (Chairman, Myanmar’s Environment Institute) and Professor Dr. Htun Ko (Head of Department of Geography, University of Yangon) who shared their knowledge and advised me for this study..."