Abstract: "Integrated in the global economy of HIV intervention, young and mobile Shan men in Chiang Mai who work as hosts, dancers and masseurs in gay establishments are now plugged into discrete health categories (i.e. men who have sex with men MSM), male sex workers (MSW), ?Burmese” migrants, ?hidden population”, etc.). Current HIV intervention has employed information communication technology (ICT), which produces standardized HIV information dissemination, testing and treatment. This paper examines Shan men?s use of their mobile phones. Using Miller and Slater?s (2000) concept of dynamics of objectification, I analyze the creative use of mobile phones as realizing aspired and ascribed identities, characterized as presentation of enviable life in Chiang Mai. On Facebook, they engage in political discussion, conduct religious activities, and manage their social networks. I argue that the presentation of enviable identities reflects notions of masculinity and health, which determine Shan men?s access to, awareness of and management of health information. HIV testing is crucial in HIV prevention, but Shan men value their role as economic providers more than spending for personal health and undergoing an HIV test. They perform Buddhist rituals as supplication for a healthy body. The paper illustrates the failure of dissemination models and the importance in knowing the situated knowledge of Shan men?s sex work in order to provide effective HIV intervention."