"Burmese and Thai officials are using an alluring tactic in an attempt to heal a rift in bilateral relations. Thailand?s government and members of its business sector have worked hard with the Burmese government to mend ties since relations deteriorated over a series of border skirmishes between the two countries last February. While the countries have engaged in several bilateral diplomatic exchanges, private initiatives sponsored by members of the government and business sector are employing cultural diplomacy as a means to promote business interests..."