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Futurelist---reply



BILL KEELEY wrote:
> 
>           In his recent message concerning lists on the Internet, Richard L.
>           Hannah offered up the cubed root rule -- useful information shared
>           or generated is the cube root of message volume.  I haven't tested
>           this rule against the lists to which I subscribe, but I intend to.
>           Thanks, Richard.
> 
>           Why is it important to determine the usefulness of the Internet and
>           its lists?  More and more workers around the world are spending
>           more and more time on the Internet. I believe that it is legitimate
>           and important for companies to ask: "Are we getting an adequate
>           return on investment?"  If we had an effective tool for measuring
>           the cost effectiveness of Internet use, the heads of our
>           organizations (university presidents, CEOs, directors) be pleased
>           with or appalled by the results?
> 
>           How to make your fortune?  Invent a Return on Internet Investment
>           (ROII) model that really works.  I've tried, but keep forgetting
>           important variables such as conference travel -- in the midst of
>           admiring my prototype, I forgot that in my two years on the
>           Internet and in other forms of electronic conferencing, I have not
>           attended a single in-person conference or seminar, saving my
>           company thousands of dollars.
> 
>           Bill Keeley
>           Westinghouse
> 
>